Is it Advertising or Marketing?

I find it somewhat ironic that after spending nearly 40 years in advertising, design and marketing that I am just getting started in “marketing” - social media marketing, that is. But after all, it is a new century, a new millennium and life just isn’t as it once was. So my friend Nicole Rushin (nicolerushin.com) is consulting me in the new craft of digital and viral dispersion of ideas and concepts once confined to paper and airwaves. This is challenging, fun, and certainly more interactive than the old methods.